Gatwick plan 'London airport of choice' PR push

09.05.11

Gatwick has given PR company Red Consultancy a major new brief as it looks to challenge Heathrow Airport's status as London's leading airport. It has appointed Red on a 3 year basis for a 6 figure sum following a competitive pitch.

The agency's main task will be help communicate Gatwick's objective to be 'London's airport of choice' for people whose journey begins or ends in London and the south east. The airport's head of media relations said: 'The agency is being brought in to show what the new airport [referring to the £1bn upgrade at Gatwick currently underway] will mean to passengers, to communicate the investment story and other benefits.'

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